food is the most shareable thing on the internet.
Influencer marketing & UGC for food & beverage brands in India — popeyemedia
we put food creators and home chefs behind your brand — taste tests, recipes and real reactions that turn appetite into orders.
food & beverage brands, the creator way.
Food and beverage is impulse-driven and endlessly shareable — a single taste-test reaction or a creator's recipe can send a D2C food brand its best sales day. Indian audiences discover snacks, drinks, condiments and health foods through creators they cook and eat along with. popeyemedia matches your brand with food creators and home chefs, briefs content around genuine taste and real use, and measures the formats — taste tests, recipe integrations, 'what I eat in a day' — that drive first trials and repeat orders for new-age food and beverage brands.
why it works for food & beverage.
taste is hard to fake
a genuine first-bite reaction is some of the most persuasive content online — it makes audiences want to try, then buy.
recipes give your product a use
when a creator builds a recipe around your product, you stop being a SKU and become an ingredient people reach for again.
built to be shared
food content travels — it gets saved, sent and recreated, multiplying a single campaign's reach well beyond the original post.
creators we tap.
the food & beverage creators your audience already follows and trusts.
- food & recipe creators
- home chefs & bakers
- healthy-eating & 'what I eat in a day' creators
- taste-test & reaction creators
- everyday UGC creators who cook
content that performs.
taste tests & reactions
honest first-try content that turns curiosity into an order — the category's most native format.
recipe integration
your product built into a recipe audiences save and recreate, giving it repeat-use value.
'what I eat in a day'
natural placement inside the daily-eating content food audiences already binge.
quick answers.
do you work with D2C food and beverage brands?
yes — new-age food, snack, beverage and health-food brands are a core category for us, from first trials to scaling repeat purchase.
what content formats work best for food?
taste tests, recipe integrations and 'what I eat in a day' consistently drive trial — we build campaigns around the formats your category responds to.
can the content be used as ads too?
yes. we sort usage rights so your best-performing food UGC can run as paid ads on meta and youtube, not just organic posts.