people buy the outfit they can picture on themselves.
Influencer marketing & UGC for fashion & apparel brands in India — popeyemedia
we put stylists and OOTD creators behind your brand — hauls, try-ons and styling content that turns 'that looks good' into 'add to cart'.
fashion & apparel brands, the creator way.
Fashion is aspirational and visual — people buy when they can picture a piece on someone like them. Hauls, try-ons, styling videos and OOTD content are how Indian audiences discover and decide on apparel, footwear and accessories. popeyemedia matches your brand with stylists and fashion creators across body types, cities and aesthetics, briefs content that shows fit, movement and real styling, and measures the formats that drive add-to-carts for new-age fashion and apparel brands.
why it works for fashion & apparel.
fit you can see sells
try-on and movement content answers the question every online fashion buyer has — 'how will this actually look on me?' — and removes the biggest reason carts get abandoned.
styling creates desire
a creator styling your piece three ways turns a single product into multiple outfits a viewer wants — and multiple reasons to buy.
aspirational but relatable
the right creator makes your brand feel both desirable and attainable, which is exactly what converts browsers into buyers.
creators we tap.
the fashion & apparel creators your audience already follows and trusts.
- stylists & fashion creators
- OOTD / outfit-of-the-day creators
- haul & try-on creators
- thrift, streetwear & niche-aesthetic creators
- everyday UGC creators across body types
content that performs.
haul & try-on
real fit-and-movement content that lets buyers picture the piece on themselves before they order.
styling & lookbooks
one product styled multiple ways — multiplying desire and reasons to buy.
OOTD integration
your pieces worn naturally inside the daily-outfit content fashion audiences already follow.
quick answers.
do you work with creators across different body types and styles?
yes — we deliberately match a range of creators across body types, cities and aesthetics so audiences can see your pieces on people they relate to.
what content works best for fashion brands?
haul, try-on, styling and OOTD content perform best because they show fit and movement — the things static product shots can't.
can this content run as paid ads?
yes. we sort usage rights so your top-performing fashion UGC can be used as ads on meta and other channels, not just organic posts.